Case Study 3: MAA Hotels & Service Apartments – Medical Tourism Segment

MAA Hotels & Service Apartments

Problem: The property aimed to increase occupancy by targeting the medical tourism market, particularly patients and their families visiting Apollo Hospitals, Greams Road. However, most enquiries received were price-driven rather than intent-based. The core target audience — travellers from Bangladesh, West Bengal, and international medical visitors — was not being effectively reached. Additionally, there was no structured communication or follow-up process to convert leads, and the property lacked strong local search visibility near Apollo, making it difficult for the right audience to discover and book the stay.

What We Did

01

Identified the Right Medical Tourism Audience

Focused on patients and families traveling to Apollo Greams Road from Bangladesh, West Bengal, and other international locations.

02

Aligned Marketing With Medical Travel Intent

Refined messaging to highlight proximity to the hospital, comfort, and support for long-stay medical needs.

03

Ran Targeted Meta Campaigns

Advertised to high-intent travellers searching for stays near Apollo, generating consistent medical tourism enquiries.

04

Added a Bengali-Speaking Telecaller

Improved communication, trust, and conversion by helping guests converse in their native language.

05

Strengthened Lead Handling & Follow-Up

Created a clear communication workflow to respond faster and convert more enquiries into bookings.

06

Boosted Google Business Visibility Near Apollo

Location-based GMB campaigns drove walk-ins and direct bookings from people already in the hospital vicinity.

Here are the

Results Achieved

Sharp Growth in Qualified Meta Leads Targeted campaigns brought a surge in enquiries from West Bengal and Bangladesh — the exact audience actively traveling for treatment at Apollo Greams Road.

Significant Boost in Local Search Visibility Property began appearing more frequently for stay-related searches near Apollo Hospital, leading to more direct calls, walk-ins, and quick conversions.

Month-on-Month Occupancy Growth Consistent lead flow and better targeting helped improve overall occupancy steadily, reducing dependency on seasonal bookings.

Higher Conversion Through Native-Language Support The Bengali telecaller helped build trust and clarity with guests, resulting in faster booking decisions and improved close rates.

Established Strong Position in the Medical Tourism Segment The property is now recognized as a supportive and convenient stay option for patients and families traveling for medical treatments — creating a long-term repeatable business opportunity.

Scalable Growth System Built Established systems that continue to generate results consistently over time.

Client Impact

The client was thrilled with the transformation, appreciating how the same property started generating significantly more revenue without major investments — just smarter strategy, better workflows, and stronger marketing.